TOW #6

  For this week one of the topics our book (Public Relations Srategies and Tactics) discussed was public relations during times of crisis.  Many different events can occur such as accidents, terrorist attacks, disease pandemics, and natural disasters which can dwarf even the best strategic positioning and risk management strategies.  The book also gives a [...]

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PR Connections-want a hotel upgrade?

So you think when you post on social networking sites only your friends are reading your comments?  Well you are wrong.  According to a recent article I read from The Wall Street Journal  Many hotels and resort properties are trying to keep a good status and have begun to monitor what is being said on Facebook and Twitter.  [...]

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Reading notes Ch 10

Chapter 10 Conflict Management: Dealing with Issues, Risks, and Crises From: Public Relations Strategies and Tactics ninth ed. by: Dennis L. Wilcox and Glen T. Cameron In this chapter the main topics discuss conflict management and how to deal with issues, risks, and crises. Strategic conflict management uses public relations to influence the course of a [...]

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Reading notes ch 9

Chapter 9 Public Opinion and Persuasion: Public Relations Strategies and Tactics ninth ed. by: Dennis L. Wilcox and Glen T. Cameron This chapter discusses public opinion and the persuasion public opinion can have on society as a whole.   According to Noelle-Neuman, public opinion is opinions on controversial issues that one can express in public without isolating [...]

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TOW #5

                This past week from June 7th to the 13th we had an assignment to do one week of Twitter.  At first I was a little skeptical because I had tried to make an account a few months ago but I did not understand how to do anything.  This time around with a few instructions [...]

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Reading notes Ch 8

Ch 8 Evaluation: Public Relations Strategies and Tactics 9th ed. by: Dennis L. Wilcox and Glen T. Cameron This chapter focuses on the fourth step of the public relations process which is evaluation.  Evaluation is the measurement of results against established objectives set during the planning process.  Evaluation is very important for the proper functioning of [...]

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Reading Notes Ch 7

Chapter 7 Communication : Public relations Strategies and Tactics 9th ed. by: Dennis L. Wilcox and Glen T. Cameron The main focus for this chapter is on the third step of the public relations process which is communications.  Communication is the implementation of a decision, the process and the means by which objectives are achieved.  There [...]

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PR Professional Interview

                For my Public Relations professional interview, I chose to interview Marcia Treadway from Bellbrook, Ohio who is the School/Community Public Relations Coordinator for Sugarcreek Local Schools.  She attended college at Sinclair Community College in Dayton, Ohio majoring in communications.  I was able to interview Ms. Treadway face-to-face because my mother, who also works for [...]

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Reading Notes CH 6

Ch 6 Program Planning: Public Relations Strategies and Tactics ninth ed.by: Dennis L. Wilcox and Glen T. Cameron In this chapter the book discusses the second step in the public relations process which is program planning.  It is known as the “action” step because the organization starts making plans to do something about an issue [...]

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Reading notes Ch 5

Chapter 5 Research: Public Relations Strategies and Tactics ninth ed. by: Dennis L. Wilcox and Glen T. Cameron In this chapter the authors discuss one importance of research in order for public relations to be effective.  In today’s society public relations professionals accept research as an integral part of the planning, program development, and evaluation process. [...]

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