Although PR professionals can be very helpful they can sometimes drive journalists crazy. After reading chapter11 out of my Public Relations Writing and Media Techniques book I found some good examples of how PR professionals can drive journalists a little crazy sometimes. Below I providing examples that I got from my book and an explanation of what a PR person could/should do instead:
- Poorly written materials- After writing there materials they should review and proofread their writing several times before submitting it. Also having a friend or fellow employee read over the work would be a great idea as well.
- Unfamiliar with the editorial requirements- This can be eliminated by reviewing the requirements several times before getting started. After doing this if you still are unsure about what is required then it would even be helpful to ask the person you are writing to for a better explanation.
- Unfamiliar with the publication’s format and content- There are many sources out there that give explanations about publication format and content so review those sources before getting started. If you are still unfamiliar with the content ask advice from others that may understand the material more than you.
- Too many unsolicited emails, faxes, and phone calls- Do not call, email, fax more than once. If you have a questions make sure you do it all at once instead of through several forms of communication.
- Do not know the product or service- Ask questions. If you are not fully informed on the topic it does not hurt to ask questions to become more familiar with the products and services.
- Repeated calls and follow-up- If you constantly annoy journalists with repeated calls then it can drive them crazy. Wait until you are completely done with your writing and then ask all the questions that you need to with one phone call.
- Spokespersons not available- Find an alternate person to speak when the main spokesperson is not available.
- Do not meet publication deadlines- Review the requirements and know when the deadlines are. If it has already past then try to ask for more time.
- Sloppy reporting- Have someone review your writing and ask questions if you are unsure of information before reporting it.
- Biased reporting- Do not give your opinion on a topic. Stick with the guidelines and facts that they requested and go from there.
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