Chapter 14 Writing E-mail, Memos, and Proposals From: Public relations Writing and Media Techniques 6th Ed. by: Dennis L. Wilcox E-Mail: Invented in 1971 and was widely adopted in the late 1980s. In 2008 the average number of corporate emails sent and received per person on a daily basis was 142. The four different purposes [...]
Archive for the ‘PRCA 3330 Reading notes’ Category
Chapter Notes 14
Posted in PRCA 3330 Reading notes on November 27, 2010 | Leave a Comment »
Chapter notes 12
Posted in PRCA 3330 Reading notes on November 27, 2010 | Leave a Comment »
Chapter 12 Tapping the Web and New Media from: Public Relations Writing and Media Techniques by Dennis L. Wilcox Centralized Cheap/free, easy-to-use online publishing tools New distribution channels Mobile devices New advertising paradigms The World Wide Web Allows you to update information quickly, without having to reprint brochures and other materials Allows interactivity Online [...]
Chapter Notes 11
Posted in PRCA 3330 Reading notes on November 27, 2010 | Leave a Comment »
Chapter 11 Getting Along with Journalists From: Public Relations writing and Media Techniques by Dennis L. Wilcox in many public relations jobs and is the number one activity performed by corporate public relations departments. Areas of Friction are : name calling, sloppy/biased reporting, and tabloid sensationalism. Complaints are near the top of the list and [...]
Reading Notes Ch 10
Posted in PRCA 3330 Reading notes on November 26, 2010 | Leave a Comment »
Chapter 10 Distributing News to the Media From: Public Relations Writing and Media Techniques 6th Ed. by Dennis L. Wilcox. ary in format and scope. However they provide such essential information as : Names of publications, and broadcasting stations Mailing addresses Telephone and fax numbers E-mail addresses Name of key editors and reporters Tip Sheets-Are [...]
Reading Notes Ch 9
Posted in PRCA 3330 Reading notes on November 26, 2010 | Leave a Comment »
Chapter 9 Writing for Radio and Television from: Public Relations Writing and Media Techniques 6th Ed. By Dennis L. Wilcox In this chapter the book discusses how to write and broadcast for radio and television. Radio On a local level radio is a cost effective way to reach large numbers of people in various age, [...]
Reading notes Ch 8
Posted in PRCA 3330 Reading notes on November 17, 2010 | Leave a Comment »
Chapter 8 Selecting Publicity Photos and Graphics from Public Relations Writing and Media Techniques 6th ed. by Dennis L. Wilcox. In this chapter the author discusses how to select photos and graphics to use in your writing and other media methods. There are many different components of a good photograph. The book gives several examples [...]
Reading notes ch 7
Posted in PRCA 3330 Reading notes on October 19, 2010 | Leave a Comment »
Chapter 7 Reading Notes: Creating News Features and Op-Ed from: Public Relations Writing and Media Techniques 6th Ed. by Dennis L. Wilcox In this chapter the book discusses news features and Op-Ed’s. A feature story can provide additional background information, generate human interest, and create understanding in a more imaginative way. Feature stories can provide [...]
Reading Notes Ch 6
Posted in PRCA 3330 Reading notes on October 3, 2010 | Leave a Comment »
Chapter 6 Preparing Fact Sheets, Advisories, Media Kits, and Pitches from: Public Relations Writing and Media Techniques 6th ed. by Dennis L. Wilcox. In this chapter the book discusses how to prepare fact sheets, advisories, media kits, and pitches. Fact Sheets- Often accompany a news release or a media kit. It is a list of [...]
Reading Notes Ch 5
Posted in PRCA 3330 Reading notes on October 3, 2010 | Leave a Comment »
Chapter 5 Writing the News Release: from Public Relations Writing and Media Techniques 6th ed, by Dennis L. Wilcox In this chapter the authors discuss how to write news releases. The traditional news release in the United States has been written on letter-sized white paper measuring 8.5 by 11 inches. Double spacing is the standard [...]
Reading Notes Ch 4
Posted in PRCA 3330 Reading notes on September 13, 2010 | Leave a Comment »
Chapter 4 Finding and Making News from Public Relations Writing and Media Techniques 6th ed. By Dennis L. Wilcox This chapter the author discusses ways in which you can find, create, and make news. Timeliness may be the most important characteristic of news. There are four ways in which to make a story angle timely: [...]
