Archive for the ‘PRCA 3330-PR connections’ Category

I have always considered myself to be a pretty good writer, especially if I am interested in what I am writing about.  Recently I took courses on writing, grammar, spelling etc. through a website called NewsU. After completing these courses I realized I need to increase my skills in a lot of areas in order to become a better writer.

I recently came across an article on PR Daily that discussed new ways to better your writing called “7 Ways to Improve Your Writing..Right Now.

The 7 quick ways in which the article suggests to become a better writer are:

Be concise and Clear

The longer you write, the less you hold a reader’s interest. If you can’t say it simply in just a few words, then you’ve lost readers. Write short, write lean, and write clearly so you don’t have to waste words explaining what you’ve just written.

Keep it short

You do not have to keep your writing short just the line length. Set your page layout so that it’s not full width,keep the sentences short and use plenty of paragraph breaks. 100 characters per line is optimal for speed — but about 45 characters is best for reader comfort.

Stick to three magic words

So have 3 bullet points. 3 steps, 3 strategies. Use the number 3 as often as you can.

Not only will you capture better reader interest by doing so, but you’ll improve your readers’ ability to remember what you’ve written. We tend to chunk information into groups of three, and recall those triads more easily.

Watch Your Tone

It’s easy for writers to assume readers can pick up on our mood and tone from our writing.  As a reader, you have no idea what tone the writer is trying to convey unless the words around that phrase cue you into my written tone.

Talk Food, Sex, and Danger

If you want people to pay more attention to your writing, bring up those big three. Use stories and examples that touch on aspects of food, sex, or danger. Add descriptors or associative words. Pair it with a nice picture, if you’d like. It’ll glue them to the page.

Break It Up

Make it easy for people to read your work. The easier it is, the more they’ll get your point and enjoy reading — and that’s what you want.

Stay On Topic

Building and outline helps. Decide on the main point of your piece and create three (!) sub-points that support it. Make sure each one ties back to the message you want to get across to readers, and make sure each sub-point is supportive and relevant.


Read Full Post »

Born and raised in Ohio I have always been a huge Lebron James fan.  He is a great role model for young kids and has put a lot of hard work and determination to get where he is now.  A lot of people gave him heck for leaving the Cavaliers to the Heat, but i give him credit.  He was never going to win a championship any time soon staying with the Cavaliers so I believe he made a great move.

A few months after his switch Nike came out with a commercial where Lebron explains, without specifically saying that he cannot make everyone happy and has to put himself first before making decisions.  Nike ended the commercial with him saying should i be who you want me to be?  Just do It!

This Nike commercial has caused a lot of controversy because  many people feel that Lebron was slapping it in their faces that he made decisions to be who he wanted to be rather than what everyone else wanted him to be.  Even South Park made fun of his commercial in there episode “Coon and Friends.”  I do not believe he was being a traitor for leaving and I think the commercial gives great examples that Lebron is his own person and he made the decision based on what he felt would benefit him most.  I mean come on can you really blame the guy?

Below is the commercial that Nike advertised.  Let  me know how you feel about this issue.

Read Full Post »

So since it is the holiday season and everyone is trying to find a way to save and get more money to buy gifts for friends and loved ones this year, I thought this article I found would help out greatly.

The article is called “Social Networking you way to more money,” and gives great insight to how to save and earn more money.  Here are five different ways the article recommend to earn a little extra cash:


When using Twitter do a search for coupons. During the search You will find loads of feeds that offer savings on products that you use every day. Most larger retailers and manufacturers have Twitter feeds where you can find great deals.  Also, Facebook is home to many company sites who offering savings.  When searching for coupons on facebook use the search bar and type in the company where you want to find coupons and they will usually have them on their Facebook accounts in which you can use in stores and online.  The advantage you using online coupons is that they sometimes can only solely be used online.

Job Hunting

Jobster.com is a web search portal that not only maintains job listings through its website but also has a Facebook application. Facebook users can use this application to post their resume, network with other people in their field, and connect with the Jobster network. Large corporations like GE, Merill Lynch, and Nike pay $100 per month to access resumes from the Jobster Facebook application (according to Businessweek) so you can be sure that this Facebook application is truly connecting seekers with recruiters.

Borrow Money

Social networking sites allow people to feel more connected with one another.  If people feel more connected with one another and build better relationships through social networking sites then they are more likely to share money at competitive rates.

Save Money

Through social networking sites such as facebook and twitter you can find new ways to save money on meals and electricity etc.  There is a budgeting app where you simply enter the amount of money you would like to save each day and then drag icons representing everyday activities until the savings add up to your goal.  This app gives you excellent examples on how to save money each and everyday.

The Bottom Line

Social Networking sites are not only for teens anymore, anyone can find ways to save money and should get involved asap.


Read Full Post »

I do not know about you guys but I am a huge shopper and one of my favorite days of the year has always been Black Friday.  Every year my mom, aunt, and cousins wake up at 3:00 a.m and head to the mall.  We wear Santa hats and a few of the years have even made family T-shirts for the special occasion.  Even though some people believe that the deals are not really worth all the craziness of waking up early and fighting the crowds, but I think it is worth it!  This morning my mom even called to wake me up to check out a few of the online deals that were offered on this so called “Cyber Monday.”

Some people may think what me and my family do sounds a little crazy but we are not the only ones who spend their Friday and Monday after Thanksgiving spending a little extra cash on some bargains.

According to an article that I read on PR daily’s news feed called “Online holiday shopping climbs 13 percent,” this past  Black Friday many US online merchants saw $648 million in sales this year, which is up 9 percent from last year.  Some other statistics that the study found were that since the beginning of November, people have spent $11.6 billion on Web shopping, a 13 percent increase.  Also more people were shopping this weekend (212 million compared to 195 million last year) and each of them spent an average of 6 percent more money.  The top increase in sales for companies was Amazon who was up 25 percent more visitors than last year.

I think it is a good thing that more people are getting out to try and enjoy the holidays.  It also is a good sign that maybe our economy is getting a little better and more people have enough money to go out and spend some extra cash on Thanksgiving weekend.

I have heard a lot of comments already for and against the idea of this whole Black Friday and Cyber Monday craziness, but I want to hear from you.  Do you think it is a stupid idea to go out and waist your whole day on shopping?  Or do you think the ritual should keep a-float?

Read Full Post »

So I was recently scrolling through articles on PR daily and found a You tube video advertisement for Reebok. I had not yet seen it on television so I decided to read up on it to see why.  The video is about a young guy who is holding a deer hostage so Santa will give him his Reebok sneakers for Christmas.  It is a simple video but some people have felt it has been a little offensive and weird after watching it.

So far Reebok has gotten mixed reviews on You Tube with people saying it is funny and a good advertisement, but a few people have been offended by the commercial and feel it is not suitable for little kids.

In my opinion I think it needs to be aired, there are way more offensive things being played on television and this one does not even come close to touching the offensiveness of many other commercials that are being played on television.  I give Reebok props for testing their commercial out on You Tube before it hit globally.  After watching the video tell me what you think and your opinion of whether or not you feel it is too offensive for certain demographics or not?

Read Full Post »

I just recently got back from an amazing vacation with my family over Thanksgiving in Bora Bora.  What I did not know before traveling was how amazing the resort was that we got to stay at.  It has been rated one of the top resorts for the past five years and I can see why after staying there.

My family and I got to stay in our own little bungalow which was surrounded by water and had glass bottom floors.  The local residents were so welcoming and after going on a ten day cruise this pa st summer to many foreign countries this one is definitely at the top of my list for favorite spots to visit.  The St. Regis Resort had numerous pools, nightly entertainment, tennis courts, volleyball, restaurants, Spa and outdoor recreation activities.  Although, the resort was amazing the only downfall I had about the resort was that it was not very teen or kid friendly.  Two of my younger cousins got bored with the pool and ocean after a few days and had nothing to do.  I definitely recommend the resort as a honeymoon or middle to older adults. For me personally I thought the resort was amazing and would love to return after I graduate this summer.  Hope you enjoy the advertising resort video for St. regis Bora Bora!



Read Full Post »

I have never been much of a celebrity gossiper  but just recently I was reading about Prince William on Celebritology 2.0.

For many months now people have been wondering when Buckingham Palace would be announcing the engagement of Prince William and Kate Middleton.  Instead of announcing it in a more formal situation the couple chose to make the first announcement on Twitter.  The royal family are not the only celebrities and political figures who have been known to make important announcements through Facebook an Twitter.

Prince William and Buckingham palace only recently started using social media as a form of communication.  The tweet in which they announced their engagement was only the eleventh tweet the have ever posted.  Many people believe the royal family are not very internet savvy especially since the only other form of social media that they are using to stay in contact with is a Flickr account and a Youtube account in which they can share their own videos.

Although they are trying to keep up-to date with their social media it all began 29-years ago when Princess Diana married Prince Charles.  During her marriage Diana allowed unprecedented access, gave candid interviews and became a star in her own right.

Many people did not even know the wedding announcement was made because of the formality of the tweet that was posted.  As a recommendation Celebritology recommends that the royal family make future announcements a little less formal such as

“Prince William 2 marry Kate Middleton in 2011. OMG! #royalwedding”

For me personally I do not really understand why they celebrities and politicians are making important announcements through social media sites.  I feel as if you are to make an announcement on Twitter or facebook then it makes it seem less formal and almost as a joke.  Especially for someone such as Prince William he is royalty and I feel should make important announcements is a little more professional way.  I am glad though that the royal family is starting to become a little more internet savvy and making more announcements online.  I loved Princess Diana and her family and it is very interesting to learn about their lives, so by them becoming more noticable on the interent it will allow me to access more information about them.

What really amazes me about twitter is that just because the royal family wrote their announcement formally hardly no one paid attention to their wedding announcement.  It makes me wonder, if twitter is considered a businesses relationship builder for companies then why does everything have to be so informal?  Do you have to write at a five year old letter for anyone to pay attention to what you have to say?


Read Full Post »

Older Posts »